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Automation: Klaviyo Integration Setup

Text Guide​

  • Log in to your Klaviyo account and open Account Settings - API Keys
  • Click Create Private API Key
  • Give your API key a name like TrueVault Integration
  • Give your API key Full Access
  • Click Create
  • Copy the Private Key shown on the next page somewhere safe like a password manager
    • This is the only time it will be shown in Klaviyo
  • Navigate to the Integrations Page in Polaris, and click Connect for Klaviyo
  • Click Connect in the popup and enter the Private Key you generated earlier
  • Close the connection popup

Klaviyo Opt Outs​

  • Toggle on the Opt Out option in the TrueVault API Integration
  • Choose how you would like to label “Opt Outs”
  • Navigate to Integrations in Klaviyo
  • On all Segments integrated into Ad Networks, Edit the Definition
  • Include an And condition that the Custom Property of your Opt Out label Is Not Set

Video Guide​

Validating the Integration​

To verify a deletion request in Klaviyo, log in to your Klaviyo account and navigate to the Deleted Profiles page. You should see a table referencing user profiles and their corresponding email that have been deleted. Any profiles that have been deleted by Polaris will appear as an API source in the Deleted By column.

In our testing, we have observed delays up to 30 minutes before a consumer appears in Klaviyo's Deleted Profiles list.

To verify an opt-out request in Klaviyo, log in to your Klaviyo account and navigate to the Audience -> Profiles tab. Open the consumer in question and ensure your configured Custom Property with the value Opt Out has been set:

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